Is your team plagued by slow tech adoption of proptech solutions? It’s a common tale: leaders within a property management company select a new software for their teams to use, sign the contract, and then move to the implementation stage – only to realize a month or so in that adoption of the new software is lagging behind full use.
When team members are slow to adopt new tools, not only are you paying for software your team isn’t using, but you’re also not getting any closer to solving the business challenge you originally selected the software to solve.
Why Does Slow Adoption Happen?
First off – we’re human. We’re resistant to change. Even if a process is broken and cumbersome, it takes time and effort to help team members understand that the new way requires some getting used to, but will ultimately provide value and help them do their job better.
Secondly, property management is the original “hybrid workforce,” with varying degrees of technology adoption across different departments. Teams are physically separated, often with team members at corporate or regional offices and some on-site at properties all day. A portion of the workforce may have company-issued phones and email addresses while others do not.
Lastly, those who have adopted a new software may “fall off” and get discouraged if they see that they’re the only ones trying it out because others haven’t joined yet.
Innovating to Solve Tech Adoption Challenges
Knowing all this, it’s up to PropTech providers to do our part to make sure that we’re not just focused on selling the value of our products up front, but also creating paths to adopting our products across the entire organization, at every level necessary.
Here’s how we’re solving the lagging tech adoption challenge at Synco, with a brand new feature we call Text Enablement.
Introducing: Synco Text Enablement
Some background: Synco is a centralized communication platform for property management teams’ internal conversations around properties, projects, issues, and more. To enjoy all the benefits of Synco – faster conversations, better collaboration, centralized information – a property management company’s entire workforce needs to use Synco for daily communication, leaving behind texting, WhatsApp, or one-off emails.
But everyone adopts technology differently and sometimes at their own pace. How could we make sure that teams who were rolling out department by department – or who had a few members dragging their feet – could still centralize communication and incentivize team members to participate?
We built Synco Text Enablement to do just that. Now, team members can join Synco conversations via text messages sent to their device, so everyone can stay in the loop as they get onboarded with Synco.
Whether you’re rolling out Synco by department, or adding a new hire to your organization, Text Enablement makes it easy for new users to join the conversation immediately, even if they haven’t set up their Synco account yet.
The best part? Any team members who aren’t on the app yet still have their communications are captured and organized on Synco so nothing gets lost in the shuffle.
Don’t let tech adoption worries get in the way of boosting team productivity and collaboration.
Ready to see more? Schedule a demo with our team today.
